5G goes Pro. A14 Bionic rockets past every other smartphone chip. And Ceramic Shield delivers four times better drop performance – that’s the Apple iPhone 12 Pro Max for you!

• 6.7” Super Retina XDR display
• 12+12+12MP rear camera, 12MP front camera
• 256GB internal storage
• A14 Bionic Chipset
• iOS-Operating System

An infinity pool of pixels

A new design with flat edges and a flexible, custom-engineered OLED allowed us to push the screen1’s amazing colour, brightness and contrast to the very edge.

Camerus maximus

Night mode comes to both the Wide and Ultra Wide cameras and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. The bigger iPhone maxes out the Pro camera system. A 47 per cent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilises the sensor instead of the lens so your shots are steady – even when you’re not. And the new 65-millimetre Telephoto camera lets you zoom in tighter on portraits.

Dolby Vision recording

iPhone 12 Pro Max jumps from 8-bit to 10-bit HDR recording, capturing 700 million colours for a much more lifelike video. Then it goes one better, recording in Dolby Vision – the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen1.

Night mode selfies

Night mode comes to the front camera, bringing all that low-light detail and natural colour to your favourite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the TrueDepth camera too, so you’ll look your best in any light.

A14 Bionic

A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. 40 per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording – something no pro movie camera, let alone any other phone, can do.

Say hello to 5G

5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. iPhone also has the most 5G bands of any smartphone, so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.

Privacy is built in

iPhone is designed to protect your information. Face ID data doesn’t leave your device and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on!